The Online Personal Trainer Blueprint: Have More Freedom, Make More Money, Help More People by Goodman Jonathan

Author:Goodman, Jonathan [Goodman, Jonathan]
Language: eng
Format: epub, azw3
Published: 2013-04-28T21:00:00+00:00

Writing Your Sales Page

Treat your sales page the same as you would treat an initial consult with a client. Do they walk into your office and, after exchanging pleasantries, you immediately overwhelm them with how many certifications you have, your philosophy of fitness, and your remarkable results?

No. At least you shouldn’t.

So your sales page on your website shouldn’t be about that either.

The first step in constructing an effective sales page is to know your ideal client. It sounds cliché, but you have to get in their head and know what they are struggling with and what they feel is stopping them from having success in their fitness endeavours. Telling a 25-year old male client with no injuries that wants to look good naked that you’re an expert in dealing with back pain isn’t going to be effective.

The first section of your page needs to outline the specific problems that you identified as important. For a 25-year old male who wants to look good naked, you’d probably focus on how important proper nutrition is in putting on muscle while staying lean.

Next on your sales page is a short sell on you. Social proof is more important than your 27 certifications. If you’ve been featured in any media, this is the place to write it. Keep this section short, all that should be there is a section on why you are best suited to help your desired client with exactly what they are struggling with. A 25-year old male would be more prone to train with somebody who was a fitness model and doesn’t really care whether that fitness model has experience in low back rehab.

Add testimonials on this page as well. 3 to 5 should be enough. If you can, add in a picture, a full name, and the vocation of the person providing the testimonial.

Last, on this page the call to action to fill out your form is important. Asking a client to fill out the form for a free 30-minute consultation is much different from asking the client to fill out the form to apply for a 30-minute consultation call because you are busy and can’t take everybody on.

Consider the message and perception of value that’s put across between both examples. The second example will have your client feel special that they made it through the first round and they will excitedly book their valuable consultation.

Last, a well-built web form asking the right questions is pertinent to your success. I’ll go over that in detail in the next section.

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Below are links to the online training sales pages for Mike Campbell from Australia and Chris Wren from the United Kingdom. Both Mike and Chris are trainers who I’ve worked with helping to structure their online business.

On their pages linked below, notice how both outline what it is that makes them unique, what their ideal client has problems with, and a succinct overview of the program components noting why each piece is effective. Also, they both showcase a good amount of personality.

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